Nicole's Portfolio

Get ready to explore a collection of my best work, showcasing the blend of creativity, strategy, and execution that I bring to every project. From shaping global experiences in educational travel to driving growth in SaaS enterprise software, I’ve built impactful marketing campaigns that connect with diverse audiences and deliver measurable results.

You’ll find blog content, social media campaigns, GTM strategies, and more—all crafted to engage, inspire, and convert. Recently, I’ve expanded my expertise into DTC (Tea & Spice) and joined the American Marketing Association San Diego marketing committee, where I can hone my content for social media and collaborate with local marketers.

This portfolio reflects not just my skills but also my passion for storytelling, creativity, and community-driven marketing. Take a look around, and let’s connect if you’re looking for a marketing professional who knows how to turn ideas into impact!

Social Media Samples

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1. Instagram Reel & TikTok video showcasing the pumpkin spice tea blend from The First Sip of Tea connecting to the Halloween / Fall seasonal trends.

2. Instagram promo for Labor Day sale highlighting key benefits of The First Sip of Tea's unique blends to drive sales with free shipping.

3. Instagram Reel for pre-event promotion for the Art of Marketing Conference hopping on the word search trend to spread awareness and drive registrations from AMA members and local marketers.

4. LinkedIn Video showcasing the Times Square billboard announcing CloudBees' new feature driving trial sign-ups update the annual event series.

5. Another Instagram Reel for pre-event promotion for the Art of Marketing Conference. This video features a superhero intro and transition to highlight the "Marketing Superheroes" theme for the conference.

6. LinkedIn Carousel flipping through key takeaways from CloudBees analyst report from Forrester increasing brand trust and sentiment.

Go-To-Market Campaign

This is a selection of GTM campaigns that I have strategized, project managed, and monitored in various disciplines. Each has a different goal, audience, etc, so please explore my projects to learn more!

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Dara Cohen, CloudBees

I had the pleasure of managing Nicole during her time on the Demand Generation team at CloudBees. During her 2+ years in her role, she was instrumental in CloudBees' success due to her work on strategy and execution, paid and organic social media, and project management.

Nicole consistently demonstrated an analytical mindset, ensuring our campaigns were not only creative, but also highly effective. Her ability to manage multiple projects while maintaining a clear focus on strategic goals was impressive. She is not only skilled at managing the intricacies of paid advertising, but also excels at aligning these efforts with broader business objectives that drive results.

Nicole is a team player who communicates effectively and is always ready to tackle new challenges with a positive attitude. I would highly recommend her for any future opportunities.