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HA/HS Feature Launch

Project type

Paid Ads Campaign

Date

September 2023

Role

Campaign Project Manager

Full funnel GTM campaign launching a new High Availability / Horizontal Scalability feature as part of CloudBees' Continuous Integration product. This campaign had a strong focus on developers using the open code platform, Jenkins. Note, the ads required a casual tone highlighting the day to day benefits of this feature update to drive user seat increases.